Technology + Impact

Technology to transform
traditional retail
in Latin America.

Frogtek digitalizes neighborhood stores and converts that
digitalization into structured market intelligence.

Founded in the United States — technology team in Spain — operations in Mexico, Colombia and Ecuador.

An international tech
company with a clear purpose.

Frogtek is an international technology company working to professionalize traditional retail across Latin America. We build simple tools for small merchants and robust data systems for the consumer goods industry.

Our work bridges two worlds: the informal economy that moves millions of families, and the structured data markets that modern industry demands.

The Challenge

Traditional retail represents a significant share of consumption in Latin America but remains under-digitalized and under-measured. Millions of small merchants operate without visibility, structure, or data.

Limited inventory control

Most small merchants track stock mentally or with paper, leading to costly errors and stockouts.

Undetected losses

Without structured data, shrinkage and revenue leakage go unnoticed and unaddressed.

Decisions based on intuition

Purchasing, pricing, and product decisions are made without reliable data or historical reference.

Low visibility for manufacturers

Consumer goods brands have no reliable channel-level data for this massive retail segment.

An Integrated Impact Model

A single system where social impact and business sustainability reinforce each other.

01

Digitalize Stores

Tiendatek — a free point-of-sale system designed specifically for small merchants in low-connectivity environments.

Social Layer
02

Generate Structured Data

Real, granular point-of-sale transactions captured at scale. Reliable, anonymized, and structured for analysis.

Data Layer
03

Transform Data into Intelligence

Frogtek Analytics delivers actionable market insights for brands and manufacturers operating in traditional retail.

Business Layer
Impact and business sustainability are structurally connected — not in conflict.

Scale in 2025

15,000
Monthly Active Stores
8,000
Daily Active Stores
+340M
Tickets Registered (2025)
3
Countries — MX, CO, EC
25
CPG Clients
USD 7M
Estimated Social Impact (2025)

Two tools. One system.

Free

Tiendatek

Free point-of-sale system for neighborhood stores. Designed for simplicity, reliability, and real-world constraints.

  • Preloaded inventory catalog
  • Simple, intuitive interface
  • Cloud backup and sync
  • Optimized for low-connectivity environments
Visit Tiendatek
B2B

Frogtek Analytics

Structured point-of-sale intelligence for the consumer goods industry. Real data from real stores at scale.

  • Granular retail transaction data
  • Reliable, structured datasets
  • Actionable market insights
  • Traditional retail coverage
Visit Frogtek Analytics

Measurable Economic Impact

Each digitalized store improves inventory control, reduces losses and strengthens its economic stability. Impact is tangible and measurable, not theoretical.

In 2025, Frogtek generated an estimated USD 7 million in economic impact across thousands of small merchants in Latin America.

🇺🇸

United States

Headquarters — Legal and financial structure

🇪🇸

Spain

Technology team — Product and engineering

🇲🇽

Mexico

Operations — Largest active market

🇨🇴

Colombia

Operations — Growing user base

🇪🇨

Ecuador

Operations — Active market

Technology and impact
can scale together.

Whether you are a brand looking for traditional retail data or an organization aligned with our mission, we'd like to hear from you.