Our first set of customers are the typical "mom-and-pop" shops that dot most streets in Latin America and the rest of the developing world. Despite selling well over 500 different products, these micro-retailers often don't track many sales or expenses because it is time-consuming to record such transactions with pen and paper and few can afford a computer. And while the most organized shopkeepers may record some transactions and laboriously transfer this information to a spreadsheet at the end of the day they still often do not have a clear idea about what to do with this information. As a result, most of these businesses do not know their breakeven sales, cannot analyze an investment opportunity properly, or optimize their inventory or purchasing decisions. All these limitations combine to keep micro-retailers operating in a sub-optimal manner, reducing their profits and limiting growth.